Seen above is a visual rhetorical text brought to you by our favorite Animal Rights group, PETA. PETA is well known for their borderline militant views on animal rights, going farther than anyone else has or wants them to in order to make their points, even when there is no real backing to what they are saying. This one is particularly bad, having next to no rhetorical validity to it, though there are many strategies in effect in an attempt to get people's attention. First of all, there is the image in the top part of the advertisement. It shows an abnormally large child about to bite into what is presumably a ham or cheeseburger of some sort. This, in tandem with the message at the lower portion of the advertisement, saying "Fight the Fat", is an attempt to convince people that eating meat will make them fat - something that has been backed by no evidence, placed in the ad or in existence otherwise. Next, they make the gutsy claim that "feeding kids meat is child abuse", a very large and controversial claim that has no support in the advertisement or out of it. Just like any of their other terrible ads, this is just another attempt by PETA to shock people into listening to their message without presenting any information with depth in it. At all. PETA fails again.
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